Tuesday, 24 February 2009

Food disappointment

I am a big fan of Jamie Oliver. I loved every show, from when he was young with odd hair to when he got rich and cocky. His food is amazing, and his books are genius and beautiful. He has changed the way I think about food, convinced me of going organic, made me a more dedicated cook - which is why Wynn likes him and book by book makes Jamie richer and me happy.

Things were fine and dandy with me and Jamie - until the magazine. Obviously, as Rachael Ray has demonstrated, no good can come of celebrity chef magazines. Rach you can forgive, she's not the real deal to begin with, just a loud chick with a skillet. My lovely mil got us a subscription and I loved every one of them, to the point of knowing them by heart. But, Jamie, come on, mate. 

Wynn was in London and brought back the first issue. First of all, relax, you can launch a magazine without calling in the big guns, ie, Ange and Bradley. Specially when the "in depth" article are ten questions answered in 50 words or less.

The recipes- we know them by now. I've let it pass that the different books tend to repeat a slightly modified version of some recipes. But the magazine just rips them right off. Photographs included.

Don't even get me started on the final note by wife Jools. This woman cannot make up her mind wether she hates cooking (like she claims here) or is the cook of the family (as she conveniently claims in her book, recipes included.) 

The whole magazine is an excuse for Jamie to get his face out there and push push push his Jme line of flatware cookware whathaveyou. 

But, alas, there are some great new recipes, in depth feature articles on produce, gourmet city tours, cuisines. Bottom line: I won't go through the trouble of subscribing, but every time Wynn jumps the pond, I'm sure he'll bring one back. And we'll both be so happy.

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